Bye Substack! We're Now Impractical Girls Club - Come Join Us
We've moved!!! Sign up on our new site to explore a whole new world of fashion.
I am so beyond excited to announce my new integrated platform and newsletter with exclusive content called Impractical Girls Club. You can find it on my platform Sudden Chic. Leaving Substack means this is true independent media. And in a world where legacy fashion magazines are fading every day, I think this is extremely important. I’m also still contributing to my many publications (Vogue, Elle, et al!). But Sudden Chic & Impractical Girls Club is where the impractical girl gaze lives. I’ll no longer be active on Substack. All Doll Dealbook content will be available on Sudden Chic by the end of May 2026.
Sign up for Impractical Girls Club here for access to new exclusive content. If you subscribe by the end of May, you can use code JOINTHECLUB to take 20% off. Your email will automatically transfer, so you’ll already get our weekly updates, but you’ll need to register as a paid user to access exclusive paid content including trend reports, unexpected style icons, fashion week and more.
Follow Impractical Girls Club on Instagram. I’ll be posting lots of original photos & videos of the cool, girly, impractical side of fashion, beauty and culture. I’m so excited to go on this journey and bring all of you along. We also have merch (with more on way!)… as well as other extremely exciting things to come.
All paywalled Doll Dealbook content will be available on Sudden Chic by the end of May 2026 and you can access all archives there with a paid subscription. Doll Dealbook will now exist as our shopping muse on Sudden Chic. I update the site throughout the week, and here are some of the intriguing articles I’ve written recently that I’m so thrilled to share with you:
What is Impractical Girls Club? What is Sudden Chic?
I started Sudden Chic because the way fashion was being written about felt borrowed, branded and bland. It was controlled by advertisers, algorithms and the corporate boardroom male gaze that had been proclaiming what style was for decades.
Impractical Girls Club is our exclusive content channel, group chat (coming soon), Instagram and way of being: we’re whimsical, impractical, dreamy, experimental and most of all, inspirational. We believe the impractical girl’s gaze does not need permission from a quarterly earnings report to cover the most interesting moments in fashion, culture and beauty. Anyone can be an Impractical Girl. We welcome all.
The algorithm has flattened the human experience and the content we consume into a generic product. We offer a new independent voice that brings you topics as far ranging as Paris Fashion Week, Sailor Moon’s intrinsic style history, Prince’s intentional costumes and Margiela’s archival glass slippers, to inspire you. Consider it a small act of impracticality and a little bit of resistance.
Read more about my concept here.
Impracticality is the space in between all the noise, where we get to be ourselves.
Thank you for your support. See you there. Can’t wait to share this new journey with all of you. Let’s be impractical together.
<33333 Kristen